How much will Disney lose on all their ridiculous Lone Ranger merchandise?

The poor performance of Disney’s summer Lone Ranger movie will cost the company between $160 million and $190 million in losses during the current quarter, the company’s CFO said on Tuesday, as reported by Investor Place.

But never mind what they blew on the movie – what about all the ridiculous Lone Ranger merchandise?  They really went way overboard!  The Lone Ranger was rated PG-13, which cut out a lot of family audiences, and post-release audience demographics showed that the movie was mostly popular with people over 50, yet Disney made a ton of Lone Ranger toys and other products for kids.  What were Disney’s merchandisers smoking?

More long lost Disney Friends at Disneyland from August 19-25

Long-Lost Disney Friends Return to Disneyland Park for ‘Limited Time Magic’ August 19-25

By Erin Glover, Manager, Social Media and Print, Disneyland Resort

One of our most popular “Limited Time Magic” events is returning to Disneyland park! From August 19-25, you can find some of your favorite long-lost Disney friends at Big Thunder Ranch Jamboree in Frontierland. Once again, you voted for the Disney characters you’d like to see, and today I’ve got a peek at just a few of the many long-lost friends who will be visiting Disneyland park during this “Limited Time Magic” event: